The Lighter Side of RSNA

There is a side of RSNA that few see- the lighter side. The PACSMan Awards are a blast to write and post on AuntMinnie.com and nearly all are done tongue-in-cheek with a lighthearted attempt at humor. Inevitably someone will think I am vindictive and have a vendetta against their company but that simply is not the case. This year as in years past they were the top read story from RSNA so someone must be enjoying it. If you missed it you missed out, but something tells me if you are reading this blog that you have no doubt already read them in some case many times trying to figure out who won what award. I'll never tell..

Many know of my relationship with Merge- a love/hate one if there ever was one. We should get married but one walk down that aisle is enough for anyone or at least for me. But I’m still friends with many who still work there, including Paul Merrild, Merge’s Senior Vice President of Marketing & Corporate Strategy. Paul introduced me to Justin Dearborn and Jeff Sturges, their President and CEO respectively (even though Dearborn was their CEO before he became President. Talk about Abbott and Costello’s "Who’s on First") but alas Mr Ferro remained as elusive as ever talking only with my good friend the Dalai. Maybe if I had accepted their offer of a glass of Kool Aid I would have gotten to see him, but I limited myself to just a lil candy from their voluminous candy rack (another Merrild trademark) and a cocktail or two at their party. Everyone was cordial to me as well and there was no animosity as well. Paul even allowed me to play on the video games and personally handed me the gun as seen below. You can feel the love can’t you?

Everywhere I went on the floor I knew I was safe from bitchy attitudes because there was chocolate in nearly every booth. ThinAir Data took this a step further and put a packet of Ken’s Salad Dressing in with their Hershey’s kisses as a joke.

But the joke was on them as several overseas members got all excited over the dressing to take back with them and brought many of their friends of their friends others back home which left the vendor scrambling to find more…Hey, whatever it takes to get customers into the booth. It provided a good belly laugh for sure.

I wish every vendor could be as clear and concise in their messaging as this vendor was.

Most marketing managers would be scratching their heads wondering what Revana Health was thinking by having absolutely nothing in their booth besides their corporate logo, but in the 5 minutes I was there at least 5 people came up and asked the same question- “What do you do?” (answer: provides medical imaging centers with a suite of software and services to increase business performance).
Would a booth with all sorts of signs and diagrams and hardware have had the same impact? No- not even close. Brilliant marketing on their part. The fact the two gals who manned it were very cordial and easy on the eyes also helped as well (laugh).

Being a Floridian for the past 30+ years I smiled when I saw the gator sitting on the DR vet table in Canon’s booth. I smiled even more broader still when I saw the kitty cat sitting there as well looking sound asleep. Now I am not exactly a fan of cats- they are much too aloof like many a woman I have dated in life- so the juxtaposition of the gator and kitty was just too good to pass up. I would make a few other comments but I am trying to be politically correct in my old age so those of you who know me can read between the lines.

Having fun is the name of the game and IDS (Integrated Document Solutions) found a great way to get people into their booth with Shan the Candyman (yes, that is the name he goes by). He is only 1 of 3 people in the country who do candy art and he brings it to a level I have never seen before. For this one gal he did a dinosaur eating a dinosaur but could do just about anything for anyone and did. As I left he was doing a football team logo and did a killer Luigi from Ninetendo’s Mario Brothers and a cute pink pony for the owners daughter. This guy has talent with a capital T…



I have talked about the El Grande diner many times but here is the only shot you will ever see from it. The rest is top secret. As the night drew on and margaritas flowed the PACSMan Awards you’ll never ever hear about came out (affectionately known by our group as FC’s). I know you are thinking why are they called the FC’s. We’ll save that explanation for another time and place (laugh). Just know though that it is incredibly hard to find a divey Mexican joint that makes decent margaritas once Salvadors closed finally but we found one.

The guys you see here (a few gals were invited but were no shows BTW) are mostly from AuntMinnie.com and have known each other for years and in many cases decades. We all share a passion for imaging and a respect for each other. I can think of no better group of individuals to be with than these guys. From left to right are Eric, Dr Dalai, Brian, Wayne, Me, Jim, and Erik.

And last but not least, this Cher lookalike is the daughter-in-law of the guy who was behind the Timeo booth.

We chatted a bit about my Italian heritage and he was so much fun to talk to and proud- God was he ever proud “Atsa my daughter-in-law. You takea her picture and put it in the paper, yes?” So from one proud Italian to another here ya go my friend… Hei!! Pay attention. Do Not Hesitate!! Look at her will you…Now I don’t do Musculoskeletal Ultrasound- hell, I don’t even know what it is- but I’d but the book just because she’s in the photo.

You want to get your heart racing even more? Do a Google image search under Cannavo- yes, atsa my name. I used to be on page one, now I’m on like page 6 but do I care with someone as gorgeous as mio cugino Rosaria? Nope. Momma mia, check it out.

She hails from the same area in Sicily as my grandparents and while I’m not 100% sure if she is my cousin or not Ima gonna say atsa my cousin because all us it makes for good press (laugh). I always tell my sons to make sure you know who you are dating because she could be related to you but if she looks like that…who cares? I’ll just sit back and smile and say “Atsa my boy!!”

Away in a Manger

Every Christian wants to be just like Jesus but I’ve never really subscribed to that theory. I just wanna be me. After all I was made in His image so why should I try and be something I’m not? Growing up I felt like Him often. Mom every now and then would intersperse my name with His as in “Jesus Christ what have you done now!!” so I felt much closer to Him than most. This week I feel close to Him again as I tried and get a hotel reservation for RSNA and might indeed be like Him as I end up sleeping on Chicago’s version of a manger aka steam grate when I can’t get a hotel for the nights I’ll be at RSNA. It’s not for want, mind you, but just like Jesus it doesn’t look like the cards are in my favor at this point in time.

I tried to make my hotel reservations last week and even picked out my hotel but alas they couldn’t lock in my reservation because I hadn’t gotten my media credentials yet. It’s a fairly simple process but does require some paperwork and documentation and such and frankly with all that’s been going on of late I simply didn’t get to it by Friday’s deadline. My bad. Normally that isn’t a problem but this year it is.

Now some things don’t seem to make a lot of sense here. When I called RSNA housing last Wednesday I was given a list of so many hotels to choose from it amazed me- at least 30 at all price levels. I loved working with the company that has done the RSNA hotel booking for years. Experient is a very professional company and left me thinking I’d be all set if I called back Friday. Today was another story though. I’m told in under 48 hours the RSNA sold out nearly every hotel they had negotiated rates with- an amazing fact if indeed true- but what was left I could get from another company whose name shall remain anonymous to protect the guilty. OK, I think, I’ll play by the rules. No problem. So I call that company and well, let’s just say they have a set that make an elephant’s look tiny by comparison. Most of the hotels they offered me downtown started at around $300- their rack rate if not more- and went up from there. The fact that the prices they quoted me were anywhere from 30-90% higher than the RSNA pre-negotiated rate just one business day earlier was bad enough but their attitude- without saying as much- was pretty much “You are a doctor- you can afford it!!" Um, I’m not and no I can’t. Now I can handle almost anything except attitude- just ask my sons- and let me tell you these people had attitude to the max.

“Do you have anything around $200/night?” I asked. Silence…then a sigh….and then “Let me check…” Fifteen seconds later….”We do have one hotel that is about a mile from downtown- at $160 per night. Do you want it?” I think to myself that’s an extra $5 in cab fare each way but….”Where is it?”” Silence again..”26th Street West” they answer…and then continue ”….about a mile from downtown” I look on the RSNA map. A mile from downtown my ass. It’s a mile southwest of McCormick Place in a neighborhood that made the old Cabrini Towers look like the freaking Taj Mahal. “Um…no thanks…I’ll keep looking”. And so I do.

I have no doubt I’ll find a room but rest assured it won’t be a Days Inn at $310/night. The RSNA is helping as much as they can- they have always been super helpful- and I can always fall back on my clients who book blocks of rooms and almost always have an extra I can steal. Then there is always Priceline, Hotels.com, Chicagochoice, and other sites I can explore as we get much closer to the day too, plus I’m working with the management of a few hotels direct too. While I shouldn’t have to go through this aggravation I accept part of the blame for waiting so long to register. Unfortunately there is but one of me to go around and too much to do between now and RSNA and registering wasn’t a priority. This will be my 28th RSNA and all but the first ten I’ve come in as a member of the press covering PACS for various publications, with the last decade covering it for AuntMinnie.com. I don't just do the PACSMan Awards but also feed stories to my counterparts as well. You just don't see that because it's done behind the scenes. The AM crew works as a team at RSNA and I am but one small part of it. I also always strive to maintain some semblance of balance in my life and am not burning the midnight oil every night just because. I always have and always will make time for my sons, myself and others in my life because work, while important, is not the very top of my priority list by any means. Important, yes, but not in my top three…But RSNA is a must, if for no other reason to do the PACSMan Awards that for reasons that escape me everyone seems to look forward to reading and is among the most read AM "stories" each year. Go figure.

So I won’t be at the Ritz this year although I did do that one year and it was pretty awesome- not $475 a night awesome but still pretty cool. I also probably won’t be sharing a steam grate with a Lieutenant Dan in a wheelchair with scraggly hair either but look for me in Chicago… somewhere…sometime beginning Sunday morning. My flight leaves at 5:30 a.m. just so I can get there in time and save on spending yet more money for a room for Saturday night…Just don’t look for me to fill the pockets of the greedy housing agency that has the leftover rooms. I like elephants as much as the next person but….

Market Consolidation? Where?

As I look around and more and more companies in the PACS marketplace are being bought, sold, and merged. “For once” I thought to myself “the market is rightsizing”… If I am to believe the RSNA 2010 Exhibitors List I was never so wrong in my life…

I went to the RSNA web site a week ago to get a list of exhibitors in different areas for a Webinar I am doing in early November titled “How to Make the Most of Your RSNA 2010 PACS Review”. The areas I looked at were PACS, PACS Components, RIS, CD/DR, Voice/Speech Recognition and Archiving. As I looked the numbers I saw were astonishing so I went back and compared them with the same vendor numbers I had from 2006. The result was even more astonishing.

The number of vendors showing PACS Components rose from 165 to 212, a 28.5% increase, Companies showing PACS rose from 136 in 2006 to 201 in 2010, a 48% increase. Archiving rose from 97 vendors in 2006 to 192 in 2010, a 98% increase. Companies showing Radiology Information Systems went from 109 in 2006 to 235 in 2010, a 116% increase. CR/DR vendors went from 79 to 270, an incredible 242% increase while Voice and Speech recognition went from 48 vendors in 2006 to 227 in 2010, a whopping 373% increase. Now only about a quarter of these listings can be considered real with the balance either cross listings or duplicates, but the same statement held true back in 2006 as well. This made me ask just what the heck is going on in this marketplace. The answer is simple. Everyone wants to get rich and they feel medical imaging offers that pathway. It doesn’t as the 500 of so vendors who have come and gone in the time I’ve been in this marketplace have realized but please don’t tell that to the plethora of vendors entering into the marketplace today. They might actually get smart.

We have come a long way in the nearly 30 years since I entered the PACS arena in 1981 helping to develop and sell a teleradiology system called the DigiPAC 8 (for 8 bits) that offered blinding 19.2 Kb/second transmission speeds (vs industry standard 9600 bps) and a highly evolved camera on a stick,. Our biggest competition back then came from Colorado Video, Dataspan and Raytel, names that unless you’ve been in this industry for a long time you probably never heard of. I doubt you also heard of the company I worked at the time for called Image Resources (IR) either. They too have come and gone. IR has a great product that could have owned the marketplace but we simply ran out of money before we could ramp up. The total budget for product development (software coding), marketing (including show budgets like RSNA), hardware and s software, my salary, and the rest was a whopping $50,000.00 (yes, there is a decimal point after the 5th set of zeros) and we simply ran out of bucks after 18 months (back then I made just slightly less than I make now too). Money got so tight that when we went to pay for dinner one night at RSNA the company credit card was declined. If you have never had to deal with this before (it was a fairly high class place where dinners were about $40 per person back then) the maitre de comes to the table and called me away saying “Excuse me sir we have a phone call for you (pronounced more like ewwwww by him)” Keep I mind this was 1981 and we didn’t have cell phones then. In fact it wasn’t until a few years later that I got my first cell phone- the Motorola DynaTAC 8000 more affectionately know as “The Brick” that Michael Douglas used in the movie Wall Street (and yes I still have it too). I follow the maitre de to the back by the kitchen and he says “We are sorry sir but you credit card has been DECLINED.” We’re like WTF!!! And had it not been for a few spare Am Ex travelers checks I always carried on me we would have been seriously fucked too as that was pre-ATM days when you could actually play the float…OK, now where was I?

There are lots and lots of companies who will be coming to RSNA in another month seeking fame and fortune. About a quarter will fail, but if history repeats itself twice as many will rush in to take their spot. David Hannum, the man who headed the five man syndicate who paid $30,000.00 for the Cardiff Giant back in 1869 summed it up best- "There's a sucker born every minute.". And no it wasn't P.T. Barnum either who said it. Hannum turned down an offer from P.T. Barnum to buy HIS giant fake fossilized man so Barnum created his own fake and well….. The tale is intriguing for sure. If you want to learn more click on this http://www.historybuff.com/library/refbarnum.html).

The takeaway from all this is things aren’t always as they seem, someone is always ready to take your spot, and everyone seems to be willing to invest in what seems like a sure thing…..but most times really isn’t. Should be an interesting show this year for sure.